Why Join SAF?
Competition for consumer dollars is rising. Building a profitable business
involves risks as well as rewards.
And your challenges keep mounting. How do you:
- Get more customers through your door?
- Ensure existing customers keep coming back again and again?
- Produce effective marketing materials to keep you out in front
of potential customers?
- Keep trained and productive employees?
- Make the best use of your time to build a successful operation?
- Understand and stay ahead of the trends that impact the floral
industry and your business?
We know how. That's what the Society of American Florists (SAF) is
all about. Your Growth is Our Business.
Promoting Our Industry
"I tell other growers that belonging to SAF does
not cost, it pays. Plus, the more you participate the more you get for
your investment."
H. Michael Mellano, Sr., AAF
Mellano & Company San Luis Rey, CA
Could your business use an in-house marketing consultant or advertising
agency? SAF helps you build your business by delivering professional
marketing tools that are ready to use. We want to make it simple. You'll
save time and money, boost sales and enhance your professional image
with SAF's print and radio ads, color photography, direct mail and numerous
other marketing materials. Isn't it worth belonging when just one radio
script or print ad can bring in several new customers?
It's all about selling more flowers, isn't it? SAF keeps flowers on
consumers' minds throughout the year by showcasing the unique talents
and expertise of professional florists. SAF's aggressive public relations
programs plus an informative consumer Web site (www.aboutflowers.com)
help the entire floral industry supply chain, from grower to retail
florist and everyone in between.
And no matter how much we don't like it, the floral industry sometimes
gets negative news coverage or references in competitors' advertising.
SAF continually monitors the competition and the news media to provide
fast, effective responses to counteract disparaging floral references.
Delivering Solutions, Answers & Information
"Floral Management magazine is an excellent source
of information and inspiration. I implemented another shop's policy
of profit incentives based on sales and have achieved 10% sales growth
in eight of the last ten months!"
Wesley Adwell
Outa Ma Tree Florist
Tampa, FL
"Customers tell
us that our flowers last longer. We use the care and handling techniques
we've learned from the SAF convention seminars."
Bill Ardle
Springfield, OH
Could you use a bit of advice from a fellow industry member, or would
you like to learn a new way to tackle a challenge you're facing? SAF
provides members with timely, cutting-edge information and practical
advice to help you quickly adjust to the changing marketplace and grow
your business. And through SAF's research services and publications,
you are the first to learn about the latest nationwide trends affecting
your business - from floral production, to consumer attitudes, to economic
analysis. Plus, the practical advice and "how-to" information found
inside SAF publications can help you save money and boost sales.
Look to SAF as your "one stop" resource for clear answers to your most
pressing business questions. That's because SAF collects the latest
consumer research and information and tailors it to meet your needs.
Call us for the latest sales statistics, care and handling information
or small business advice.
SAF members have access to a wide array of products and services to
help them with their day-to-day operations, as well as planning for
future growth and success. In addition to top-notch marketing materials
that would cost individual members thousands of dollars to produce,
SAF extends to members the benefits you'll find described on www.safnow.org.
Your Voice In Washington
"SAF's efforts on Capitol Hill have saved us money
by getting Congress to eliminate costly laws and regulations."
Laura Kantakis
Associated Wholesale Florist, Inc.
Rochelle Park, NJ
SAF is the community of floriculture, the face and voice of a unified,
strong floral industry. Whenever legislative or regulatory matters arise
that could affect the floral industry, SAF aggressively protects your
interests before Congress and other government agencies, speaking in
a single voice for the good of the industry. SAF talks to members of
Congress each day to ensure that your voice, the voice of floriculture
and small business, is heard. From working to increase research funding
for the floriculture industry to efforts to protect your business from
intrusive regulations, SAF's Government Relations Department works to
ensure that you have the freedom to run your business unencumbered by
burdensome government rules and regulations.
And if you want to get more involved in the political process, SAF
assists in connecting you with lawmakers to help influence legislation
and regulation. Through Congressional Action Days and other opportunities,
SAF allows you to better understand and get involved with the legislative
process.
Building a Strong Floral Community
"I belong to your association because it makes a difference in our Industry, because you raise the level of excellence for all of us in the industry and make us proud to belong to an association that makes a difference. I am proud to say I belong to SAF and because of your progressivesness it helps all of us in the industry to achieve our dreams."
Cathy Anstett
Cathy Wright Designs
Ontario, Canada
To fully understand the challenges and opportunities the industry
faces, you must see it as a whole. SAF helps you "connect the dots,"
enabling you to see beyond your own business concerns and understand
the dynamics of the entire marketplace. You'll see and hear from all
segments of the industry in SAF publications and at SAF events.
For more information, contact SAF
Member Services.
