SAF offers members an additional list of resources,
sample charts or even additional photos that don't make it into the
printed issue of Floral Management or Floral Trend Tracker. Look for
the Info to Go mascot through each issue of Floral Management. Wherever
you see it, you'll know there's more information related to the article
topic online. Click on an Info To Go document below. Don't forget
to check previous month issues, too.
Most of these documents are PDFs. 
Top of Floral Trend Tracker section
April 2006 |
Beat the Masses, (p.20) |
| |
Post it Right, (p.20) |
| |
Six Ways to Get Noticed, (p.24) |
| |
Sample Press Release 1, (p.30) |
| |
Sample Press Release 2, (p.30) |
| |
Media Coverage Clips, (p.30) |
| |
Deconstructed Release, (p.30) |
| |
PR Agency Expectations, (p.30) |
| |
Controversial Topics , (p.30) |
| |
Cold Chain: Overrated?, (p.39) |
| |
April Business of Design Recipes, (p.46) |
| |
KaBloom, 1 (p.39)
KaBloom, 2 |
| |
Floral Bloggers, (p.48) |
February 2006 |
Up-Sell Online , (p. 14) |
| |
Space Invaders , (p. 14) |
| |
Reincarnated Carnations, (p. 17) |
| |
Donate Smarter, (p. 24) |
| |
Noteworthy Approach, (p. 30) |
| |
ABC's of Promotion , (p.33) |
| |
Improve Your Credit Score, (p. 35) |
| |
Free Credit Reports, (p. 35) |
| |
Handout Help, Part II, (p. 46) |
| |
Test Your Care IQ, Part I, (p.46) |
Top
December 2005 |
Youthful Tactics, (p. 12) |
| |
Pink in Designs , (p. 17) |
| |
Home Office , (p.20) |
| |
Social Programs, (p. 31) |
| |
Trading Spaces, (p. 31) |
| |
Sample Management Binder Charts, (p. 35) |
| |
Designer Worksheet, (p. 35) |
| |
Designing for Profits Nov. 2003, (p. 35) |
| |
Designing for Profits Dec. 2003, (p. 35) |
| |
Creative Profits, (p. 35) |
| |
Righteous Recipes, (p. 35) |
Top
|
November 2005 |
Catch the Wave, (p. 12) |
| |
You're Fired ... Legally, (p. 20) |
| |
That's Not All, Folks, (p. 43) |
| |
Hall of Fame History, (p. 47) |
| |
Call for Nominations, (p. 48) |
| |
Design Cost Sheets, Dumpage Forms, (p. 58) |
| |
Dos and Don'ts of Donating, (p. 58) |
| |
Rose Guarantee, (p. 70) |
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May 2005 |
Defending Basement Bettys, (p. 8) |
| |
Credit-and-debit-card fees, (p. 16) |
| |
Good Hiring Practices, (p. 22) |
| |
That Crucial First Impression, (p. 32) |
| |
Underwater Cutting, (p. 40) |
| |
Foam Use, (p. 40) |
| |
Ethylene Control, (p. 40) |
| |
Refrigeration, (p. 40) |
| |
Flower Price Sheet and Basic Cost Sheet, (p. 43) |
| |
POS Comparison, (p. 48) |
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Top
|
March 2005 |
How to Lure Brides at Wedding Shows, (p.10) |
| |
Tropical Wedding Tips, (p.15) |
| |
Order Smarter, (p. 15) |
| |
Retailers Respond, (p. 16) |
| |
How to write an effective
event-design contract, (p. 28) |
| |
Vow for Profits, (p. 50) |
| |
Yip-Caulys, (p. 53) |
| |
Online Directories: Sales Maker or Money Waster, (p. 53) |
| |
Florists who lured in diverse customers, (p. 54) |
| |
Resources, (p. 62) |
| |
More time-saving tips, (p. 62) |
Top
|
February 2005
|
2004
Grass-Roots Initiatives, (p.9) |
| |
E-mail
Guidelines,
(p.12) |
| |
Orchid
Names,
(p. 15) |
| |
Importance of Sympathy flowers, (p. 18)
|
| |
Wowing Funeral Directors,
(p.14, 33 & 35) |
| |
Pay-Per Click Advertising, (p. 24) |
| |
Mercury 6.0 and
Advantage, (p. 40)
RTI 9.3 and 10.0, (p.40)
POS system comparison,
(p. 40) |
Top
Top
|
December 2004
|
2004
Floral Management Article Index, (p. 6) |
| |
It's
A Green, Green World, (p. 14) |
| |
Fabulous
Fillers, (p. 17) |
| |
SAF's
Floriculture Hall of Fame Honorees, (p. 33) |
| |
Profitable
Deliveries, Part 1, (p. 35) |
| |
Delivery
Pool Guidance, (p. 35) |
| |
Green
Label Update, (p. 36)
|
| |
POS
Comparison, (p. 40) |
| |
Article Resources
A
Life Prolonging Solution, (p. 46)
Ethylene Control, (p. 46)
Audit Your Care and Handling,
(p. 46)
Be Cool, Be
Clean, (p. 46) |
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August 2004
|
Famous
Moms, (p. 10) |
| |
Pet
Business, (p. 12) |
| |
Background
Checks, (p. 18) |
| |
Gift
Basket Resource Guide, (p. 26) |
| |
Recipe Sheets, (p. 26)
Recipe_1
Recipe_2
Supply Cost
in Gift Baskets |
| |
Last
Month's Shop Profile, (p. 35) |
| |
Accrual-Based
Budget, (p. 35) |
| |
Design
Ideas for Ponds, Pools, (p. 46) |
| |
More on Transpirants,
(p. 46) |
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March 2004
|
Marketing
Forces, (p. 26) |
| |
Get
on Their Radar Screen, (p. 26) |
| |
Weddings: Paper, Processes
and Policies:
McAdams
Wedding Contract, (p. 44)
McAdams
Wedding Worksheet, (p. 44)
Wedding Procedures,
(p. 44)
Bridal Consultation
Worksheet, (p. 44)
Wedding Consultation/Procedure
information for Bride, (p. 44)
Appointment Confirmation
Letter, (p. 44)
Pre-Consultation
Letter for Brides, (p. 44)
Rental Agreement,
(p. 44) |
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| Floral
Trend Tracker, Volume 8, No. 1
|
Where
do orders originate? |
| |
Web
site security links |
| |
How
to register with a search engine |
Floral
Trend Tracker, Volume 8, No. 2
Spring 2004 |
Additional
charts from the "10-Year Snapshot" article |
Charts include:
Floral Purchases by Gender
Age Distribution of Floral Consumers
Floral Purchasing by Occasion
Spending per Customer Transaction at Florists and Other Outlets
for Unarranged and Arranged Fresh Flowers
Reasons for Floral Purchases at Reatil Florists
Gift Purchases of Fresh Flowers: Arranged vs. Unarranged
Fresh Flower Purchases
Floral Arranagement Spending per Transactions at Retail Florists
Rose Purchases by Selected Colors for Valentine's Day
Florist Share of Fresh Flower Purchases by Consumers |
Fresh Flower Consumers by Highest Educational Attainment of Head
of Household
Percent of Households Reached by Floral Segment
Spending per Customer Transaction by Segment
Poinsettias: Still Gift Worthy
Floral Purchase by Month
Bedding Plant Purchases: Planned vs. Impulse
Reasons for Floral Purchases at Retail Florists
Spending per Customer Transaction for Fresh Flowers
Fresh Flower Purchasing by Gender
|
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